What brand should a novice use to learn makeup? Recommendations of popular beauty brands across the Internet (popularity analysis in the past 10 days)
In the past 10 days, beauty topics have continued to heat up on major social platforms, with makeup tutorials and product recommendations for beginners becoming the focus. This article combines the popularity data of the entire Internet to compile a list of cost-effective brands for makeup novices to help you get started easily.
1. Top 5 popular beauty topics in the past 10 days
| Ranking | Topic keywords | heat index | Main platform |
|---|---|---|---|
| 1 | Makeup steps for beginners | 98,000 | Xiaohongshu/Station B |
| 2 | Affordable makeup recommendations | 72,000 | Weibo/Douyin |
| 3 | Cosmetics for sensitive skin | 65,000 | Zhihu/Douban |
| 4 | Domestic cosmetics review | 59,000 | Douyin/Kuaishou |
| 5 | Cosmetics shelf life after opening | 43,000 | WeChat/Bilibili |
2. Recommended list of makeup brands for beginners
Based on the three dimensions of discussion popularity, word-of-mouth evaluation and cost-effectiveness in the past 10 days, the following brands suitable for novices have been sorted out:
| Category | Recommended brands | Star product | price range | Popular index |
|---|---|---|---|---|
| base makeup | Fit Me (Maybelline) | Customized liquid foundation | 80-120 yuan | ★★★★★ |
| eye shadow | Canmake | Five color eye shadow palette | 60-90 yuan | ★★★★☆ |
| lipstick | Into You | air lipstick | 50-80 yuan | ★★★★★ |
| eyebrow pencil | kutch colors | Ultra-fine eyebrow pencil | 9.9 yuan/piece | ★★★★☆ |
| mascara | flamingo | thin mascara | 39 yuan | ★★★☆☆ |
3. Three major principles for novices to choose cosmetics
1.Safety first: Choose products that have been registered with the State Food and Drug Administration and avoid micro-commercial brands. In the past 10 days, the number of complaints related to "cosmetics allergies" reached 12,000, 78% of which involved products from informal channels.
2.step by step: It is recommended to purchase a basic five-piece set (isolation/foundation + eyebrow pencil + single color eye shadow + lipstick + makeup remover) first, and then gradually expand. Data shows that novices will eliminate the first 30% of unsuitable products within 3 months on average.
3.Pay attention to tools: Investment in makeup sponges, brushes and other tools should account for 20% of the budget. Experiments have proven that using the same product with professional tools can improve the makeup effect by 30%.
4. Guide to avoid pitfalls (top 3 complaints in the past 10 days)
| Complaints | Involving brands | Proportion | solution |
|---|---|---|---|
| Allergy to acne | A certain internet celebrity BB cream | 42% | Do a behind-the-ear test first |
| Color number does not match | Overseas purchasing foundation | 35% | Counter color test |
| Serious makeup loss | Some domestically produced eyeliners | 23% | Pair with makeup setting products |
5. Expert advice
The latest data from the China Cosmetics Association shows that novices should pay special attention when choosing cosmetics:
• Choose a foundation that is 0.5-1 shade lighter than your skin tone to avoid a fake look.
• Give priority to earth tones for eye shadow, reducing the error rate by 67%
• Investment in makeup removal products is higher than makeup. This is the point most emphasized by professional bloggers in the past 10 days.
It is recommended that novices follow several accounts that continue to output high-quality content: @makeup artist Regina (Douyin), @夜夜发娸 (public account), @qiuqiu-qiuqiu (Bilibili). The makeup novice tutorials released by these accounts in the past 10 days have received over one million collections.
Remember, makeup is a step-by-step process, and choosing the right products is more important than chasing the same style as an internet celebrity. I hope this guide based on the latest trends can help you start your beautiful journey!
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