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How to pay the deposit in Taobao store

2025-10-06 21:20:32 Mother and baby

How to pay the deposit in Taobao store? Analysis of popular topics on the entire network in the past 10 days

Recently, the issue of paying deposits for opening a Taobao store has become the focus of hot discussion among e-commerce entrepreneurs. With the update of Taobao platform rules, many new sellers have questions about the margin payment process and amount standards. This article will combine the hot contents of the entire network for nearly 10 days to analyze the entire process of Taobao deposit payment for you in detail, and attach the latest data comparison.

1. Top 5 popular topics in e-commerce across the Internet (next 10 days)

How to pay the deposit in Taobao store

RankingtopicSearch volumeMain discussion points
1Taobao Margin New Regulations1,200,000+Changes in payment standards in 2023
2TikTok Store Operation980,000+Traffic acquisition tips
3Pinduoduo's low-price strategy850,000+Price war response plan
4Live streaming goods selection760,000+Analysis of the characteristics of hot products
5Cross-border e-commerce tax refund680,000+Interpretation of the new policy in 2023

2. Guide to the full process of Taobao deposit payment

1.Log in to the Seller Center: Use the main account to log in to the Taobao seller backend and find the "Margin" entrance in the "Fund Management" module.

2.Select a store type: Select the corresponding margin level according to the business category, and the amounts of different categories vary greatly:

Business categoryMargin StandardSpecial Instructions
Clothing, shoes and bags1,000 yuanBasic gear
Digital appliances5,000 yuanIncluding 3C certified products
Fresh food3,000 yuanLicense required
Virtual Products10,000 yuanHighest gear

3.Payment method selection: Supports three methods: Alipay balance, bank card quick payment, and online banking payment. Note: Huabei/credit card cannot be used to pay a deposit.

4.Complete payment: After the payment is successful, the system will display the "paid" status in real time, and some categories need to be reviewed within 1-3 working days.

3. Three major changes in margin policy in 2023

1.Dynamic adjustment mechanism: The higher the store’s credit rating, you can apply for a reduction in the margin ratio (up to 30% reduction)

2.Pilot program for installment payment: Some high-quality merchants can apply for payment in 3 phases (down payment 50%)

3.Breach of contract compensation standards: The margin deduction ratio increases from 20% to 50% in serious violations

4. Frequently Asked Questions

Q: Can the margin be refunded?
A: When the store is closed and there is no dispute, it can be refunded in full (the arrival time is 3-15 working days)

Q: What happens if the margin is insufficient?
A: The system will restrict some functions of the store, including but not limited to: inability to upload new products, inability to participate in promotional activities, etc.

Q: Can multiple stores share the deposit?
A: No, each store must pay independently (except for corporate stores under the same business license)

5. Expert advice

1. It is recommended to confirm the specific amount through Taobao's official "Category Margin Inquiry Tool" before opening a store to avoid insufficient funds preparation.

2. Keep payment vouchers and screenshots for successful payment as the basis for subsequent rights protection

3. Follow Taobao University’s monthly updated rules live broadcast to obtain the latest policy information

Through the above structured data and detailed instructions, I believe you have a comprehensive understanding of Taobao margin payment. If you encounter any problems during actual operation, you can contact Taobao customer service at any time (service time: 8:00-24:00) for professional guidance.

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